Press Release new YEMA LED collection

Press Release new YEMA LED collection

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Press Release Kickstarter YEMA new Calibers
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TimeofHeroes

PRESS RELEASE

Our current Kickstarter campaign has received massive support from the watch lovers’ community upon launch last Thursday October 15th, 2020:

Our project was fully funded in less than 2 minutes and the Superman Bronze GMT Limited Edition collection equipped with YEMA’s second-generation In-house Caliber was sold out under 4 hours!  

$2m

RAISED

2 min

FUNDED

4 h

SOLD OUT

iconic 1970's retro-futuristic led collection reissue

In the 1970's YEMA launched its first LED display watch. This reissue pays tribute to the historic quartz crisis period during which the watchmaking industry was turned upside down with the release of bold designs equipped with non-mechanical movements. that were affordable and reliable. The YEMA LED reissue perfectly captures the 1970's retro-futuristic style while being functional and stylish.

YEMA's LED collection reissue is made of 2 models in Silver (US$ 249) and Gold (US$ 279) colors.

  Available at YEMA's official online store. Shipping immediately.
 

en.yema.com
TimeofHeroes

YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions, with a YEMA watch on their wrists. YEMA was the first French watch sent into space. the first French diving watch going under 300m, first French watch on a North Pole pedestrian trek and the official watch of France's Air Force One pilots and renown transatlantic sailing champions.

TimeofHeroes

Since 1948 YEMA designs sports watches specifically for Diving, Car Racing, Aviation and Sailing. Our workshops are based in the town of Morteau at the heart of France’s watch craftsmanship region, in a secluded valley in the Jura mountains just a few miles away from Switzerland’s La Chaux-de-Fonds. YEMA is run by a third generation watchmakers‘ family with a team averaging +30 years of service. Design, prototyping and assembling is manually and precisely taken care of at our workshops by highly experienced French traditional watchmakers.

YEMA Media Relations
vanessa@yema.com
+33 3 81 67 67 40