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TimeofHeroes

PRESS RELEASE

SUPERMAN MAXI DIAL LIMITED EDITION

It is with great excitement that we announce that Worn & Wound gets to join the history of YEMA brand with the launching of our first collaboration, the Superman Maxi Dial LE. 

The first collaboration to launch in Worn & Wound’s 10th year of business, we’re very proud of the result. The Superman Maxi LE is a unique and fun new variation on the Superman theme. A little vintage, a little modern, a little Worn & Wound, and a lot of YEMA, for fans of unconventional dive watches, lume, and 12-hour bezels, this will be one to enjoy.

The YEMA x Worn & Wound Superman Maxi Dial LE is limited to 300 pieces, and will be for sale through the Windup Watch Shop as from February 18th for $990, shipping first week of March.

Download the official pictures through below button. PLEASE DON'T PUBLISH THESE BEFORE FEBRUARY 18th AT 10am EST, DATE ON WHICH THIS EXCLUSIVE COLLABORATION WATCH WILL BE UNVEILED TO THE GENERAL PUBLIC.

YEMA SUPERMAN: AN ICONIC FRENCH DIVE WATCH

The YEMA Superman first debuted in 1963 sporting 300 meters of water resistance and a novel method of locking the bezel in place. Always one for innovation, these details set YEMA apart from their competitors, and cemented the Superman’s significance in the history of the dive watch. Over the years since, many versions of the Superman were created, including the Superman II, which boasted some of the largest dive markers to ever grace a dial, earning it the “maxi” designation. Quirky, yet oddly appealing, it’s this watch that served as a source of inspiration to Worn & Wound for our collaboration.

Bold and muscular, these oversized markers dominate the dial, immediately giving the Superman diver a more aggressive presence. Worn & Wound wanted to play off this by pushing the LE into more military-infused territory.

First, they modified the dial with a subtle two-tone design, playing a dark gray inner circle off of a black edge. They then added a contrasting bounding circle and cross-hairs pulling the eyes in towards the markers.

To further preserve symmetry, the date was removed, allowing for all 12 maxi-markers to shine - or glow absurdly bright, as the case may be.

For the bezel, Worn & Wound wanted to further the aggressive theme and add a contemporary edge. Inspired by some of their favorite military watches of the mid to late 20th-century, they added an edge-to-edge black bezel with lumed 12-hour markers. Of course, they kept YEMA’s signature locking mechanism.

Otherwise the case remains largely the same, with the classic 39mm Superman design in fully brushed steel with a double domed sapphire crystal. At 13mm thick and with a 48mm lug-to-lug length, it’s a great size for a 300m diver that should fit most wrists, be comfortable all day and easy to wear on adventures.

The Superman Maxi Dial LE features 19mm lugs, and comes mounted to a brushed 3-link bracelet. A cool aspect of this bracelet’s design is that the first link after the solid end-link flares out to continue the contour of the case. This gives the watch a more robust presence on the wrist, further emphasizing its aggressive aesthetic.

For the bezel, Worn & Wound wanted to further the aggressive theme and add a contemporary edge. Inspired by some of their favorite military watches of the mid to late 20th-century, they added an edge-to-edge black bezel with lumed 12-hour markers. Of course, they kept YEMA’s signature locking mechanism.

Otherwise the case remains largely the same, with the classic 39mm Superman design in fully brushed steel with a double domed sapphire crystal. At 13mm thick and with a 48mm lug-to-lug length, it’s a great size for a 300m diver that should fit most wrists, be comfortable all day and easy to wear on adventures.

The Superman Maxi Dial LE features 19mm lugs, and comes mounted to a brushed 3-link bracelet. A cool aspect of this bracelet’s design is that the first link after the solid end-link flares out to continue the contour of the case. This gives the watch a more robust presence on the wrist, further emphasizing its aggressive aesthetic.

Powering the Superman Maxi Dial LE is the YEMA2000 caliber. Designed and developed in-house, the YEMA2000 is the newest generation of YEMA’s proprietary movement, featuring 29-jewels, hacking seconds, 42-hour power reserve, and a frequency of 28,800 bph.

Additionally, the YEMA2000 is regulated in four positions and has a daily rate within +/- 10 seconds.

TimeofHeroes

YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions, with a YEMA watch on their wrists. YEMA was the first French watch sent into space. the first French diving watch going under 300m, first French watch on a North Pole pedestrian trek and the official watch of France's Air Force One pilots and renown transatlantic sailing champions.

TimeofHeroes

Founded in 1948 and in continuous operation since, YEMA Watches is one of the great sports watch brands of the twentieth century. From one of the first dive watches with a locking bezel, to patented yachting timer displays, to riding along with Mario Andretti on his famous Indy 500 win, their rich history is studded with amazing watches and moments. This is all the more impressive when one considers that they are also one of only a few notable French watch brands to ever exist, and that they survived the Quartz crisis that shuttered many brands.

While in continuous operation, up until recently YEMA was more of a vintage curiosity in the mind of the US market, as modern YEMA's simply weren’t available. That has all changed, and since relaunching the Superman dive watch with its original design and specs in 2018, YEMA Watches has been on roll, reestablishing themselves in the minds and watch boxes of collectors worldwide. 

YEMA Media Relations
vanessa@yema.com
+33 3 81 67 67 40

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