YEMA

#TIMEOFHEROES

YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions with a YEMA timepiece on their wrist.

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YEMA X MARINE NATIONALE

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The French Navy was created in 1626 and is one of the four French Armed Forces. The French Navy ensures the security and protection of the French maritime space across all the oceans and seas of the world.

A total of 39,000 military determined to preserve world peace carry out intelligence, prevention, intervention and protection missions every day at sea, on land and in the air. In 2021, YEMA becomes for the first time in its history, Official Partner of the French Navy and presents the first official collection available to both the military and the general public.

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YEMA X FRENCH AIR & SPACE FORCE

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Since its inception, YEMA has reached long-standing partnerships with renowned military bodies like theFrench Air & Space Forceby equipping national fighter pilots and rescue divers with military-grade watches designed and built to military personnel specifications.

The historic collaboration between France's Air & Space Force and YEMA started in the early 1970s through the design of one of the first Superman models to equip a special operations elite team of rescue divers.

YEMA's Superman model is considered by both France's Air & Space Force and YEMA as the ultimate all-round tool watch that meets the specific requirements of air and ground personnel, namely high precision, resistance and reliability as well as extreme legibility at all times.

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YEMA X CNES

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The collaboration betweenCNES (the French Space Agency)and YEMA dates from 1982 to today. In 1982 a French spaceman, Jean-Loup Chrétien, flew from the Baikonour base for a 10-day trip into space. On his wrist, he worn the very first French watch in outer space, the YEMA Spationaute I.

In 1985 the Discovery shuttle took off with Patrick Baudry on board and his YEMA Spationaute II for the first Franco-American orbital flight mission. In 1988, Jean-Loup Chrétien visited the Mir Orbital Station with his YEMA Spationaute III.

In 2017, YEMA and CNES worked together again to design the YEMA Spacegraf, a new collection honouring the 10th French Astronaut sent into space during the Proxima mission.

LEGENDARY CAR RACING CHAMPION

MARIO ANDRETTI

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Mario Andretti is a racing icon, considered by many to be the greatest race car driver in the history of the sport. He was born in Italy and didn't emigrate to the United States until age fifteen. At 19, he began racing stock cars in Pennsylvania and that was the start of an illustrious career that saw the versatile driver compete and win in every discipline he entered – midgets, sprint cars, dirt track cars, stock cars, IndyCars, Formula One, Formula 5000 and sports cars.

His achievements became legendary: The world watched as he won the Daytona 500, the Indianapolis 500 and ultimately the Formula One World Championship, an unprecedented trifecta. No other race car driver has ever won all three titles. Mario took the checkered flag 111 times during his career – a career that stretched five decades and across six continents.

Today he is a successful businessman off the track, serving as spokesman, associate and friend to top executives around the world. 

EXPLORER

PIERRE HEDAN

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Pierre HEDAN, a 25-year-old French explorer and YEMA's ambassador, will wear a Superman 500 GMT during his big solo expedition to the South Pole later this year. An engineer by profession, Pierre quickly developed a passion for alpinism thanks to his Savoyard grandparents. At the dawn of his 20th birthday, he undertook the ascent of Mont-Blanc, then that of Kilimanjaro.

Pierre now dreams of following in the footsteps of Roald Amundsen, the first man to reach the South Pole in 1911. His upcoming expedition project is named POLHEIM EXPEDITION, during which he aims to reach the South Pole from the coast of Antarctica by foot with no support team, covering 650 kilometers over more than 40 days under extreme conditions. Pierre will notably be equipped with the new Superman 500 GMT as a main time instrument and secondary navigation method.

PADI AMBASSADIVER

JASON WASHINGTON

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A 2017 International Scuba Diving Hall of Fame honoree, Jason Washington is a professional scuba diver and underwater photographer featured in many print publications including the iconic National Geographic. Jason is an iconic figure in the Cayman Islands underwater community, he's at the origin of several projects which aim at protecting the delicate marine life found in the waters of the Cayman Islands and promoting sustainable tourism.

Among his many accomplishments, Jason is proudest of his role in spearheading and creating the Cayman United Lionfish League (CULL). Over the years, CULL has removed tens of thousands of lionfish from local waters, all while educating the public on the importance of such ventures both locally and abroad.

Jason also runs Ambassador Divers, Grand Cayman’s premier valet dive operator which provides unparalleled scuba diving experiences to some of Grand Cayman’s most amazing underwater treasures, and iDive, a web outlet where tourists and locals alike focus on protecting the beauty found beneath Cayman's waters. iDive's video line up, shot by him, features the most comprehensive list to date of Cayman's underwater sites, narrated by some of Grand Cayman’s most experienced dive masters.

Jason is a proud PADI ambassador and collaborates today with YEMA by testing the reliability of our dive watch prototypes in their natural environment

MARINE CONSERVATION ACTIVIST

HUGUES VITRY

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Hugues Vitry is a world-renowned diver and marine conservation activist. He is a fervent defender of nature and leads expeditions to study and preserve marine life in the Indian Ocean. Passionate about diving since his childhood, in 1987 Hugues opened one of the first diving centers on the small island he comes from, Mauritius.

He is also the founder of the association Marine Mega fauna Conservation Organization (M2CO) which studies the population of resident sperm whales in the Indian Ocean.

Hugues, a diving watch enthusiast, is currently traveling with a Superman Heritage Bronze.

DIVING INSTRUCTORS AND PROFESSIONAL DIVERS

JUSTINE & THIBAULT RAUBY

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Justine & Thibault are both professional scuba diving instructors (DEJEPS) and scuba divers (2 and 3 B licenses) and createdKRAKEN Divingin 2016, a diving center based in the south of France.

Justine is daughter of sailors and divers. Her father had a YEMA Navygraf and it is aboard the family dive cruiser that she discovered the marine universe. She now proudly owns a YEMA Superman Heritage. Thibault is a marine biologist, a diving instructor and an expert in deep diving. He wears a Navygraf Heritage.

Justine & Thibault are also underwater camera operator assistants and produce underwater documentaries and films.

PROFESSIONAL CAR RACING DRIVER 

PIERRE SANCINENA

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Like many car racing drivers,Pierre Sancinenamade his karting debut and then quickly obtained a scholarship from the French Federation of Motor Sport to participate in the single-seater car championship in 2010. Then in 2011, Pierre ends in the 3rd place of the France Championship and finally becomes Junior Champion in 2015 in the GT category.

Since 2018, he competes in the Alpine Europa Cup Championship driving a Renault Alpine A110 on the most challenging European car racing circuits like Nurburgring (GER), Silverstone (UK), Spa-Francorchamps (BEL), etc.

"Motor sport has always been my passion, a domain where precision, hard work and mastery are the hallmarks".

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CLASSIC RACING SCHOOL

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The Classic Racing School is a French school of classic car racing. It offers enthusiasts the opportunity to drive reissues of iconic racing cars of the 60's, like the Crosslé 90F single-seaters and the Protlé Crosslé 9S, with professional pilots as instructors.

Their legendary car racing track, the Charade mountain circuit near Clermont-Ferrand, is the perfect scenario to see YEMA's latest motorsports chronographs in action.