YEMA's signature #TimeofHeroes dates from 1970. It reflects the history and values of the brand and what it stands for. It tells the adventures of remarkable sportsmen and explorers who have achieved the extraordinary under the most extreme conditions with a YEMA timepiece on their wrist.
Le slogan de YEMA #TimeofHeroes date de 1970. Il symbolise à la fois l'histoire et les valeurs de la marque et de ce qu'elle représente à travers les aventures de sportifs ou d’explorateurs qui réalisent des exploits dans des conditions extrêmes. Depuis 1948, YEMA conçoit des montres-outils professionnelles afin d'équiper des militaires, des astronautes, des sportifs et des explorateurs. YEMA est partenaire officiel de l'Armée de l'Air & de l'Espace française, de la Marine nationale et de Centre Nationale d'Études Spatiales (CNES).
The French Navy was created in 1626 and is one of the four French Armed Forces.
The French Navy ensures the security and protection of the French maritime space across all the oceans and seas of the world.
A total of 39,000 military determined to preserve world peace carry out intelligence, prevention, intervention and protection missions every day at sea, on land and in the air.
In 2021, YEMA becomes for the first time in its history, Official Partner of the French Navy and presents the first official collection available to both the military and the general public.
Since its inception, YEMA has reached long-standing partnerships with renowned military bodies like the French Air & Space Force by equipping national fighter pilots and rescue divers with military-grade watches designed and built to military personnel specifications.
The historic collaboration between France's Air & Space Force and YEMA started in the early 1970s through the design of one of the first Superman models to equip a special operations elite team of rescue divers.
YEMA's Superman model is considered by both France's Air & Space Force and YEMA as the ultimate all-round tool watch that meets the specific requirements of air and ground personnel, namely high precision, resistance and reliability as well as extreme legibility at all times.
The collaboration between CNES (the French Space Agency) and YEMA dates from 1982 to today.
In 1982 a French spaceman, Jean-Loup Chrétien, flew from the Baikonour base for a 10-day trip into space. On his wrist, he worn the very first French watch in outer space, the YEMA Spationaute I.
In 1985 the Discovery shuttle took off with Patrick Baudry on board and his YEMA Spationaute II for the first Franco-American orbital flight mission.
In 1988, Jean-Loup Chrétien visited the Mir Orbital Station with his YEMA Spationaute III.
In 2017, YEMA and CNES worked together again to design the YEMA Spacegraf, a new collection honouring the 10th French Astronaut sent into space during the Proxima mission.
Mario Andretti is a racing icon, considered by many to be the greatest race car driver in the history of the sport. He was born in Italy and didn't emigrate to the United States until age fifteen. At 19, he began racing stock cars in Pennsylvania and that was the start of an illustrious career that saw the versatile driver compete and win in every discipline he entered – midgets, sprint cars, dirt track cars, stock cars, IndyCars, Formula One, Formula 5000 and sports cars.
His achievements became legendary: The world watched as he won the Daytona 500, the Indianapolis 500 and ultimately the Formula One World Championship, an unprecedented trifecta. No other race car driver has ever won all three titles. Mario took the checkered flag 111 times during his career – a career that stretched five decades and across six continents.
Today he is a successful businessman off the track, serving as spokesman, associate and friend to top executives around the world.
A 2017 International Scuba Diving Hall of Fame honoree, Jason Washington is a professional scuba diver and underwater photographer featured in many print publications including the iconic National Geographic. Jason is an iconic figure in the Cayman Islands underwater community, he's at the origin of several projects which aim at protecting the delicate marine life found in the waters of the Cayman Islands and promoting sustainable tourism.
Among his many accomplishments, Jason is proudest of his role in spearheading and creating the Cayman United Lionfish League (CULL). Over the years, CULL has removed tens of thousands of lionfish from local waters, all while educating the public on the importance of such ventures both locally and abroad.
Jason also runs Ambassador Divers, Grand Cayman’s premier valet dive operator which provides unparalleled scuba diving experiences to some of Grand Cayman’s most amazing underwater treasures, and iDive, a web outlet where tourists and locals alike focus on protecting the beauty found beneath Cayman's waters. iDive's video line up, shot by him, features the most comprehensive list to date of Cayman's underwater sites, narrated by some of Grand Cayman’s most experienced dive masters.
Jason is a proud PADI ambassador and collaborates today with YEMA by testing the reliability of our dive watch prototypes in their natural environment.
Hugues Vitry is a world-renowned diver and marine conservation activist. He is a fervent defender of nature and leads expeditions to study and preserve marine life in the Indian Ocean. Passionate about diving since his childhood, in 1987 Hugues opened one of the first diving centers on the small island he comes from, Mauritius.
He is also the founder of the association Marine Mega fauna Conservation Organization (M2CO) which studies the population of resident sperm whales in the Indian Ocean.
Hugues, a diving watch enthusiast, is currently traveling with a Superman Heritage Bronze.
Justine & Thibault are both professional scuba diving instructors (DEJEPS) and scuba divers (2 and 3 B licenses) and created KRAKEN Diving in 2016, a diving center based in the south of France.
Justine is daughter of sailors and divers. Her father had a YEMA Navygraf and it is aboard the family dive cruiser that she discovered the marine universe. She now proudly owns a YEMA Superman Heritage. Thibault is a marine biologist, a diving instructor and an expert in deep diving. He wears a Navygraf Heritage.
Justine & Thibault are also underwater camera operator assistants and produce underwater documentaries and films.
Like many car racing drivers, Pierre Sancinena made his karting debut and then quickly obtained a scholarship from the French Federation of Motor Sport to participate in the single-seater car championship in 2010. Then in 2011, Pierre ends in the 3rd place of the France Championship and finally becomes Junior Champion in 2015 in the GT category.
Since 2018, he competes in the Alpine Europa Cup Championship driving a Renault Alpine A110 on the most challenging European car racing circuits like Nurburgring (GER), Silverstone (UK), Spa-Francorchamps (BEL), etc.
"Motor sport has always been my passion, a domain where precision, hard work and mastery are the hallmarks".
The Classic Racing School is a French school of classic car racing. It offers enthusiasts the opportunity to drive reissues of iconic racing cars of the 60's, like the Crosslé 90F single-seaters and the Protlé Crosslé 9S, with professional pilots as instructors.
Their legendary car racing track, the Charade mountain circuit near Clermont-Ferrand, is the perfect scenario to see YEMA's latest motorsports chronographs in action.
Michel Vaillant is a French comic book racing driver created by the famous French screenwriter and cartoonist Jean Graton. Michel Vaillant made his first appearances in the Journal de Tintin in 1957 before a first comic album was published in 1959, entitled Le Grand Défi.
Between fiction and reality, the Michel Vaillant series, which count more than 70 albums, bring together the adventures of the driver against real legendary drivers and iconic racing cars on the most beautiful circuits around the world.
The fictional French car manufacturer Vaillante which appears in the comic book, was behind the actual participation of the Lola Judd B98/10 Vaillante in the 2002 24 Hours of Le Mans in order to shoot the movie Michel Vaillant by Louis-Pascal Couvelaire.
The Vaillante Academy gives the opportunity to fans to drive the historic Vaillante car from 1966 (that appeared in L'Honneur du Samouraï comic book) on a racetrack in the West of France .
In the last comic book Pikes Peak released in 2021, Michel Vaillant proudly wears a YEMA Rallygraf chronograph specifically designed for him.
KAVINSKY is an internationally recognized electronic music artist represented by a zombie who came back from the dead after his Testarossa crashed in 1986. His first track 'Testarossa Autodrive' was an instant success, two additional singles followed right after.
In 2007, he was chosen by Daft Punk to open their now legendary 'Alive' tour.
In 2011, his track 'Nightcall' produced with Guy-Manuel de Homem-Christo became the original movie soundtrack of Ryan Gosling's 'Drive', a worldwide success.
KAVINSKY's debut album 'Outrun' was released in 2013 followed by a collaboration with The Weeknd on the song 'Odd Look'.
In 2022, KAVINSKY is back with 'Reborn', his second album recorded at the famous Motorbass studio in Paris. The first single, 'Renegade' features a wide sound and a powerful chorus.
The second single 'Zenith', released last 4th February 2022, offers a cozy and futuristic atmosphere.